To get the deal:
1. Click here
to sign up
2. Click 'Continue'
3. Click 'Annual' and select from the following options:
Essential ($49.99 for first year)
Premium ($99.99 for first year)
4. Click 'Select Plan'
5. Click 'Maybe Later'
6. Create an account or log in to a previous account
7. At Payment Method screen, apply coupon code BFCM50
Note, Discount will say 50% Off 12 Months
8. Complete your transaction