1. Go to the Essential Phone page here
2. Add the phone to your cart
3. Go to the Simple Mobile offer page here
4. Click "Add to offer" for the following 2 items
* SIMPLE Mobile - Bring Your Own Phone SIM Card Kit $1
* SIMPLE Mobile - $40 ReUp Prepaid Airtime Card $40
5. After you have them selected scroll down and add it to your cart.
6. Your total will now be $390.99 with free shipping or free store pickup (where available)
Same deal is available at Amazon.com for $299.99 + Free Shipping.