Best Buy Plus / Total Members: LG - 77" Class C3 Series OLED evo 4K UHD Smart webOS TV (2023)

The OLED evo C-Series is powered by the α9 AI Processor Gen6—made exclusively for LG OLED—for beautiful picture and performance. The Brightness Booster improves brightness so you get luminous picture and high contrast, even in well-lit rooms.¹ AI-assisted deep learning analyzes what you're watching to choose the best picture and sound setting for your content.