BELLEVUE, Washington – August 21, 2014 – Sprint’s customers have suffered much. They’ve endured the Framily. They’ve endured America’s slowest nationwide LTE network. And now again, the (ironically named) carrier has forsaken its loyal customers, offering its latest, “best deals” to everyone but its own current customers. It’s hard to watch.
But now T-Mobile (NYSE: TMUS) is stepping forward to help. Today, the Un-carrier announced a new program encouraging T-Mobile customers to save their friends and colleagues still with Sprint.
Starting next week, whenever a T-Mobile Simple Choice customer throws a lifeline to a Sprint (or AT&T or Verizon) customer and brings them to the Un-carrier, both receive unlimited LTE data for a full year on T-Mobile’s blazing-fast LTE network, at no additional charge. T-Mobile Simple Choice customers who already have unlimited LTE data receive a $10 credit each month for twelve months.
“It continues to amaze me to see the old carriers failing to listen to their customers−or reward them for their loyalty,” said John Legere, president and CEO of T-Mobile. “That arrogance and indifference has defined the U.S. wireless industry for too long. We’re changing all that. In fact, this entire Un-carrier consumer movement is built on the simple act of listening to customers.”