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At TradePub.com ; posted by suna 5893 days ago


As a leader and CEO, GL Hoffman has always tried to find better ways of communicating with his stakeholders. The best methods are not only honest and genuine, but clever in the way they motivate and stimulate reactions. Over the years, as time stresses mount up, taking the time to listen to, or read long communication efforts has shortened considerably. For example, the popularity of Twitter (140 character communication).

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