LG OLED evo C3 77 Inch HDR 4K Smart OLED TV (2023) + 4-Year Warranty

Marvel at beautiful quality and performance you can only get from LG OLED. The α9 processor is exclusive to LG OLED and powers the C3’s incredible native120Hz refresh rate, Brightness Booster Max and the intelligence behind an unforgettable watching experience.

The OLED evo C-Series is powered by the α9 AI Processor Gen6—made exclusively for LG OLED—for beautiful picture and performance. The Brightness Booster improves brightness so you get luminous picture and high contrast, even in well-lit rooms. AI-assisted deep learning analyzes what you're watching to choose the best picture and sound setting for your content.