Section 1: Building a Social Media Marketing Strategy
1: The Pros & Cons of Social Media Marketing
2: Developing a Social Media Marketing Plan
3: Managing Your Social Media Schedule
4: Building a Social Media Toolbox
5: RSS Feeds and Pinging
6: Creating Content and Getting it Noticed
Section 2: Marketing on Facebook and Twitter
7: The Advantages of Twitter
8: Do's & Don'ts of Marketing on Twitter
9: Using a Twitter Application
10: Building A Facebook Brand Page
11: Building A Facebook Content Strategy
12: Getting the Scoop on Your Fans with Facebook Insights
Section 3: Jumping to Other Platforms
13: Defining Social Media
14: The Benefits of Google+
15: Connecting with LinkedIn
16: Assessing Minor Social Platforms
Section 4: Analyzing Your Data
17: Planning a Measurement Strategy
18: Analyzing Content-Sharing Metrics
19: Diagnosing and Fixing Social Media Marketing Problems
Section 5: The Part of Tens
20: Ten Steps in a Social Media Marketing Plan - See more at:
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