Sony Alpha 550L 14.2 MP Digital SLR Camera (with18-55mm Lens)

The Camera for Photographers
For a higher level of performance, step up to the Sony α550 DSLR camera. Enjoy the freedom of Quick Auto Focus and Manual Focus Check Live View on the tiltable 3.0" LCD. Experience the responsiveness of up to 7fps Speed Priority mode. Relish the clarity of 14.2MP and up to ISO 12800 sensitivity. Capture the full range of light and shadow with Auto HDR.

Expanded Live View Flexibility
With two Live View modes, the α550 expands your shooting opportunities. Quick Auto Focus Live View uses a second imager, eliminating the focus delay of other systems. Manual Focus Check Live View provides precise 100% view and 7x/14x focus magnification for macro and tripod shots. The 921K 3" LCD tilts to let you frame high and low angle shots.

Image Quality and High Sensitivity
An all-new 14.2-megapixel Exmor CMOS image sensor and BIONZ image processing engine delivers significantly improved image quality with high-sensitivity shooting at up to ISO12800. Plus, separate chroma and luminance processing reduces noise in high sensitivity shots without blurring fine detail.

Dynamic Range Management
To capture the highlight and shadow of high contrast scenes, α550 features both DRO and Auto HDR modes. DRO analyzes areas of an image to recover shadow detail while Auto HDR instantly takes two shots—one for highlights and one for shadows, and combines them for a single, incredible image beyond the limits of a single exposure, right in the camera.

Responsive High-speed Shooting
Focus on a subject fast with the α550's 9-area tracking auto focus system, possible even in Live View mode. Capture the decisive moment in sports with a fast shutter speed and 5 frames/sec continuous shooting (optical VF, 4 fps Live View). You can even shoot up to a blazing 7 frames/sec in Speed Priority mode.

Informative User Interface
An integrated on-screen Help Guide and Graphic Display improve on the already easy-to-use menu. The Help Guide provides a selectable, handy reference to the camera's modes and settings while the Graphic Display illustrates the relationship between aperture and shutter speed, and can be superimposed on the Live View display.

Get the Best Shot
Quick AF Live View is enhanced with Face Detection and Smile Shutter technology. Face Detection helps you get the best shot by recognizing faces and optimizes focus, exposure and white balance. Smile Shutter technology automatically takes the shot when your subject smiles. Both can make the difference between missed shots and a cherished memory.