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At Sony Style ; posted by Ashley 5749 days ago

  • $1399.99 - auto $500 off in cart = $899.99
  • FREE SHIPPING.

  • Feel like you're part of the action with the KDL-40XBR7 BRAVIA® XBR® LCD flat panel HDTV. In addition to Full HD 1080p resolution, this HDTV features Motionflow™ 120Hz technology, which enhances motion to deliver a smoother and clearer looking picture. It's also outfitted with a powerful BRAVIA Engine™ 2 EX fully digital video processor that renders stunning images from any resolution. Enjoy exceptional ease-of-use with the Xross Media Bar™ user interface, integrated TV Guide® Interactive Program Guide and BRAVIA Sync one-touch component control. You can even expand your HDTV's capabilities with optional BRAVIA® Link modules (sold separately). This HDTV comes with an abundance connectivity options so you to connect the latest video sources. And with the gorgeous piano gloss black finish with floating glass accents, it will be the sharpest wall in your home.

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