Sony Cyber-shot DSC-W70 Digital Camera, 7.2 Megapixels

The Sony Cyber-shot® DSC-W70 is an ideal camera for starting out right in digital photography, combining the quality of 7.2 megapixels and Carl Zeiss® 3X optical zoom, the performance of High Sensitivity mode for great low-light shots, the simplicity of on-screen Function Guide for easy setup, and the convenience of 58MB Internal Memory for shooting images in-camera.

7.2 Megapixel Super HAD™ CCD:
Higher megapixels gives you more detail and definition for large prints and cropping in on your subject. Sony’s advanced Super HAD (Hole Accumulated Diode) CCD design allows more light to pass to each pixel, increasing sensitivity and reducing noise.

Large 2.5"1 LCD Screen:
The DSC-W70 has a bright 2.5” LCD screen for setting up and viewing images -- with a one touch “ Play” button that makes it quick and easy to view your photos.

Simple Controls, Function Guide:
User-friendly controls and simple on-screen Function Guide text/icon display help you set up camera functions -- and you’ ll have greater creative freedom to adjust color mode (including “Natural” for subtle colors and “Rich” for more intense colors), sensitivity, brightness and image size.

High Sensitivity Mode:
A new High Sensitivity Mode (ISO 1000) allows you to shoot with great results in low-light conditions -- and Sony’s original Clear RAW NR™ (Noise Reduction) image processing technology helps suppress the color noise that can accompany high-sensitivity shooting.

Carl Zeiss® 3X Optical/2X Digital Zoom/6X Total Zoom:
3X Optical Zoom helps the DSC-W50 bring distant subjects closer and lets you frame shots for better composition; Sony’s precision 2X Digital Zoom provides an additional 2X magnification to zoom in close without jagged edges.

Stamina® Battery Power:
With its powerful Lithium Ion rechargeable battery, the DSC-W70 can capture up to 3602 images -- enough for a week of shooting. The compact BC-CSG Battery Charger is also supplied for battery recharging on the go.

14X Smart Zoom™ Feature:3
Sony's Smart Zoom™ feature3 lets you magnify your subject beyond the 3x optical zoom - to 3.6x (5MP), 4.5x (3MP), even 14x (VGA). By intelligently cropping into the central portion of the scene, it avoids the image distortion of other digital zooms.

Capture Images In-Camera:
With 58 MB Internal Memory, the DSC-W70 allows you to shoot without a flash memory card --then transfer your images to optional Memory Stick Duo™ media, upload to your computer or make prints on your digital printer.

Memory Stick Duo™ Media:
The DSC-W70 has a built-in slot for optional Memory Stick Duo™ or higher-capacity Memory Stick PRO Duo™ media -- the ultra compact media for shooting, storing and sharing your photo images.