$1199.99
$999.99
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At Best Buy ; posted by Ashley 528 days ago

  • 55" (XR55A75L) $999.99 / 65" (K65XR80) $1,299.99
  • FREE SHIPPING

  • Intellgent and powerful TV processing
    The Cognitive Processor XR delivers a picture with a wide dynamic contrast, detailed blacks, natural colors, and high peak brightness, replicating how we see the real world.
    OLED contrast and color
    Pure black, lifelike brightness, and billions of accurate colors enhanced by XR OLED Contrast Pro and XR Triluminos Pro
    Premium smart TV
    Get access to all your favorite streaming apps in one place with Google TV. Simply use your voice to search and ask questions with Google Assistant. Supports Apple AirPlay.
    Movies on us with BRAVIA CORE
    Enjoy streaming high-quality 4K UHD movies included with the BRAVIA CORE app, exclusively on select Sony TVs
    All your game settings in one place
    Game Menu puts all your gaming picture settings and exclusive assist features in a single, easy-to-manage interface.
    HDMI 2.1 gaming
    Get the advantage in high-performance gaming with HDMI 2.1 features like 4K/120, VRR, and ALLM.
    Perfect for PlayStation 5
    Take your gaming to the next level with exclusive features Auto HDR Tone Mapping and Auto Genre Picture Mode for optimimized picture quality.
    Enhanced entertainment
    Enjoy engaging and immersive cinematic content the way the creators intended, with support for Dolby Vision, IMAX Enhanced, Netflix Adaptive Calibrated Mode, and more.
    The screen is the speaker
    With Acoustic Surface Audio and support for Dolby Atmos, hear true immersive audio with actuators that vibrate to produce sound from the entire screen perfectly matching the action.
    Paires perfectly with Sony soundbars
    Acoustic Center Sync synchronizes the TV speakers with select Sony soundbars to reineforce the center speaker channel for clearer, fuller dialogue and more immersive sound.
    More clarity, less noise
    Bring back lost texture and detail, with reduced noise and blur, and see all your HD and digital content upscaled to near-4K resolution with XR Clear Image and XR 4K Upscaling.
    Intelligent motion handling
    See blur-free picture quality in fast-moving sports and action-packed movies powered by XR OLED Motion.
    Compatible with BRAVIA CAM
    With Ambient Optimzation Pro, the picture and sound automatically adjust according to your room environment and seating location. Additonally, you can video chat with family and friends using your big screen.
    All your Eco settings in one place
    With the convenient Eco Dashboard, it's easy to change your energy- efficiency settings individually or all in one go.

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