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* A smarter way to watch TV
Imagine a TV that reduces power consumption based on your viewing environment. Dim the lights to watch a movie and the integrated LightSensor technology automatically adjusts to your room's ambient light and lowers the brightness of the TV's backlight to conserve energy.
* Watch fast action at full speed
Your fast-paced movies, sports and games have never looked clearer thanks to Motionflow 240Hz refresh rate. The most advanced motion processing technology to date delivers an unbelievably smooth, crisp and fluid picture.
* Personalize your viewing experience
Stay in touch with the world and access the latest news, weather, sports, entertainment and more at the touch of a button with BRAVIA Internet widgets. These small application widgets are located on TV's display and can be positioned to your liking.
* Built-in Wi-Fi
Enjoy the convenience of built-in wireless connectivity to your home entertainment network and make accessing your online entertainment - including movies, photos, music, videos and more - even easier!
* BRAVIA Engine 3
Enjoy Sony's most advanced processing system for superior image detail, exceptionally vibrant, life-like images, reduced noise and optimized contrast and color with the BRAVIA Engine 3 fully digital processor.
* Energy saving switch
Eliminate standby power consumption without having to unplug your TV. Simply turn the Energy Saving Switch to off position and the TV no longer draws energy from the power source.
* BRAVIA Internet video
Instantly stream a wide variety of movies, TV episodes, videos and music from a large selection of entertainment apps including: Netflix, YouTube, Slacker - the list goes on and on.
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